The last Fundraising Nerd blog post was about collecting email addresses using incentives, a.k.a. content marketing. Let’s talk about the nuts and bolts of setting this up in your fundraising shop. With readily-available technology, it’s fairly easy to set up a system that will automatically collect email addresses and deliver content to people who are interested in your organization.

What does your organization have to offer that will make people happily share their email address with you?

Check out the new fundraisingnerd.com. The site has a totally updated look and feel to match our updated mission.

Happy holidays! Amidst celebrating the year-end holidays, Fundraising Nerd will be completing a major website remodel.

It's that special time of year where the gift date you record can make a big difference for your donors. For donors seeking a tax deduction in 2017, gifts must be out of their hands before midnight on December 31.

Here are 7 stats you can output from your donor database to help you plan for 2018.

Here’s an easy project you can use to identify a short list of your best donors so you can send them a little extra bit of holiday cheer, like a special holiday card signed by your program participants or your board. Or, you might use this method to identify donors you want to get in touch with to share your organization’s plans for 2018. Not coincidentally, this project will help you uncover some of your best major giving prospects.

Today is the last day to participate in Fundraising Nerd's Your Donor Database and You Survey. The survey takes about 5 minutes, and you'll be entered in a drawing to win my new book, Donor Database Fundamentals, due out this spring. 

Thank you.

If you are reading this, I am grateful to you. You are a part of a generous community of colleagues and friends who have taught me so much and given me a ton of support over the years.