Posts in analytics
Send a little extra love to your best donors this holiday season

Here’s an easy project you can use to identify a short list of your best donors so you can send them a little extra bit of holiday cheer, like a special holiday card signed by your program participants or your board. Or, you might use this method to identify donors you want to get in touch with to share your organization’s plans for 2018. Not coincidentally, this project will help you uncover some of your best major giving prospects.

Read More
Measure your #GivingTuesday success.

#GivingTuesday is right around the corner. Are you set up to know what worked for you?

A lot of #GivingTuesday action happens online. What’s great about this is you have the opportunity to test out your messaging. What’s most successful at bringing people to your website? What’s most successful at not only bringing people to your website, but bringing people who give?

Read More