Increasingly, there are tons of specialized software tools that nonprofits use in addition to their primary donor database, like auction, email or volunteer management software. Are you trying to decide whether to adopt a third-party tool and get it to play nicely with your donor database? Read on for some tips to make your software play nicely.

The last Fundraising Nerd blog post was about collecting email addresses using incentives, a.k.a. content marketing. Let’s talk about the nuts and bolts of setting this up in your fundraising shop. With readily-available technology, it’s fairly easy to set up a system that will automatically collect email addresses and deliver content to people who are interested in your organization.

What does your organization have to offer that will make people happily share their email address with you?

#GivingTuesday is right around the corner. Are you set up to know what worked for you?

A lot of #GivingTuesday action happens online. What’s great about this is you have the opportunity to test out your messaging. What’s most successful at bringing people to your website? What’s most successful at not only bringing people to your website, but bringing people who give?