Paying attention to the “biographic” data you track about companies can help you step up your corporate fundraising game. This is data that lives in the biographic section of your database, along with names, addresses, communication preferences, and the like – but instead of being related to an individual, it’s related to a company.
Read MoreHave you ever sent two pieces of mail to one household? It’s frustrating! Not only have you wasted paper and postage, but you also missed a chance to recognize the relationship between your donors. This is one of the reasons that setting up your donor database to handle households correctly is so important.
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