Growing your corporate fundraising through better data tracking
Check out Fundraising Nerd’s guest post over at The Helen Brown Group!
Paying attention to the “biographic” data you track about companies can help you step up your corporate fundraising game. This is data that lives in the biographic section of your database, along with names, addresses, communication preferences, and the like – but instead of being related to an individual, it’s related to a company.
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