Text Message Giving Hits the Big Time
The American Red Cross reports it is receiving $10 text message donations for aid to Haiti at a rate of $100,000 per hour! Text message giving accounted for one-quarter of the donations received by the Red Cross within the first 48 hours after the quake.
Readers, have any of your organizations tried a text message campaign? What do you think: promising channel for donations, or short-lived fad?