Update from CASE

Quick update, because I'm sick and need to get some rest for my presentation in the morning.

Some insights from today: People lie about their channel preferences (Oh, yes, save a tree -- solicit me by email! But I won't give unless you call me on the phone.) So, it's all about analyzing actual behavior, rather than stated behavior.

Josh Birkholz from Bentz Whaley Flessner is still so number one! I have seen a variation of the same presentation he gave today at least three times. I took more notes in that session than any other. Way too much to get into tonight, but I am so excited about data mining possibilities.

Okay, off to sleep.