A Manifesto for Awesome Data Management


Fundraising Nerd believes that there are four principles that guide awesome donor data management. We put these principles at the forefront of every project we undertake and every class we teach.

  1. Respect your donors.

    The records in your database represent people. Set up your data management, gift processing and reporting practices with respect and donor stewardship in mind.

  2. Love your data.

    If you love your data, you will love the results. Tend to your database. Prioritize data hygiene. Treat your data like an asset.

  3. Know your business.

    Use reporting and analytics to understand your donors, and to see what’s working.


  4. Rock your mission.

    Raise more money by using effective systems to do things smoothly and quickly. Focus on the right donors at the right time to raise more money.