Turn your fundraising plans into action with Fundraising Nerd’s Donor Deep Dive.

Unique Prospect Segments

Fundraising Nerd will segment your prospective donor pool based on your organization’s fundraising goals. The result is an engagement plan with recommendations for cultivating prospects by segment, based on your fundraising programs and goals and creative best practices.

  • Identify specific donor/prospect segments for annual fund and major giving efforts

  • Identify donors who may need additional stewardship efforts to ensure they are retained

  • Recommend strategies for each segment

  • Recommend next steps for prospect research

Ranked Prospect List

You’ll be able to start implementing your prospect engagement plan immediately with a ranked prospect list (Excel format), included in the Donor Deep Dive.  The list includes the following information for each of your prospects:

  • Segment name (corresponding to prospect engagement plan)

  • Priority ranking for major giving cultivation

  • Priority ranking for leadership-level annual giving cultivation

  • Wealth/capacity indicator

  • Giving loyalty and engagement scores

Custom Additions

Because the Donor Deep Dive is custom to your organization, additional analysis is available to answer your donor data questions. Add-ons include:

  • Planned giving prospect identification

  • Geographic market analysis

  • Campaign gift table and staffing needs analysis


Data Presentation

Fundraising Nerd will bring your fundraising data to life in a live online presentation. We’ll cover your donor pool’s giving and engagement behaviors, your donor segments, and recommendations for engaging your donors by segment – all aligned to your fundraising plans and priorities. You’ll have the opportunity to ask questions and discuss the findings. You will receive a copy of the slideshow in .pdf format, as well as an Excel spreadsheet containing your ranked and segmented list of prospects.



Working with Asset Screening Vendors

The Donor Deep Dive is not a traditional asset screening service, though we do look at your giving data and some external geodemographic data to identify prospects who may have major giving capacity. The Donor Deep Dive is an excellent companion to traditional screening services, which provide you a great deal of data. Fundraising Nerd can help you sort through that data and turn it into a realistic plan.

Depending on the size of your donor pool, the Donor Deep Dive may be performed before or after an asset screening. Fundraising Nerd is happy to advise you on your screening process so that you get the most out of both services.


Please get in touch to discuss whether Fundraising Nerd’s Donor Deep Dive can help you build stronger relationships with your donors and raise money more effectively.