The last Fundraising Nerd blog post was about collecting email addresses using incentives, a.k.a. content marketing. Let’s talk about the nuts and bolts of setting this up in your fundraising shop. With readily-available technology, it’s fairly easy to set up a system that will automatically collect email addresses and deliver content to people who are interested in your organization.Read More
What does your organization have to offer that will make people happily share their email address with you?Read More
#GivingTuesday is right around the corner. Are you set up to know what worked for you?
A lot of #GivingTuesday action happens online. What’s great about this is you have the opportunity to test out your messaging. What’s most successful at bringing people to your website? What’s most successful at not only bringing people to your website, but bringing people who give?Read More